Role
Promotion
Challenge
Vicinity aimed to expand its audience and generate hype for upcoming shoe releases.
Solution & Results
We worked with Vicinity to develop a tightly scheduled promotional plan on our page. We published a mix of feed posts and Instagram Stories, including timed giveaways that required followers to tag friends and follow Vicinity's account. In total, we executed five promotional posts and eight giveaways aligned with eight separate releases over a three-month period. This strategy drove consistent engagement—average post reach increased by over 50%—and helped Vicinity scale from roughly 1,000 followers at launch to over 500,000 followers, establishing it as a globally recognized label.