Role
Promotion
Challenge
Badson needed to refine its brand image to maximize excitement for an upcoming release.
Solution & Results
We collaborated with Badson to select high-impact images and craft optimized captions designed to trigger Instagram's engagement algorithms (e.g., using relevant hashtags, strategic posting times, and call-to-action prompts). Over a two-week campaign, we published three curated posts that generated strong interaction rates (average engagement rate above 7%). The release sold out entirely within 48 hours, and we have since supported Badson on their next four releases, maintaining sell-out results each time.